7+ Tips on How to Be a Local Influencer & Get Invited to Events as a Blogger + a Sample Pitch to Send to PR Contacts


 In a world where bloggers are everywhere, how can you stand out? How can an influencer reach new people?

The first step is to narrow your reach. Sounds counterproductive, doesn't it? In truth, you'll end up reaching exactly the right people.



If you're wondering how to be a local influencer & how to get invited to events as a blogger, you've come to the right place. These are my insider tips to moving up that blogging ladder.



1. Check the Calendar

Look at the calendar of events in your area. What's going on? Are there any fashion shows? What about music concerts? Are there any grand openings for restaurants or cafés? Localizing your content will help you reach a new range of readers. Eventbrite is a great place browse for events; you can check for local conferences, festivals, tournaments, & more.

2. Browse The City's Official Website

Search for your city's official tourism website. Use keywords such as "San Diego Tourism," "San Diego Chamber of Commerce," or "Visit San Diego." Obviously, you want to replace San Diego with your own city. Once you access the various official websites, check back often & stay tuned for updates or events in the area.

3. Find PR Contacts

After you access your city's webpage, look for contact information or a "Contact Us" page. Shoot the PR or marketing person an email.  Since I've attended events, I'm now added to various publicity lists for music promotions, Los Angeles & San Diego happenings, grand openings, etc. It builds as you go.

Sample Pitch

Your email can be as simple as:
"Hello. My name is Carmen. I'm a local San Diego blogger. I found your email address on the San Diego tourism website & would love to be added to your publicity list. Feel free to contact me if you're looking for press coverage for future events."



4. Understand Your Demographics

In order to be invited to certain events, a third party has to understand your demographics. If you're solely a fashion blogger, don't expect to be invited to a foodie festival. The same thought process applies if you're the one reaching out to the PR contact. Make sure that your blog & brand is a good match.

5. Enhance Your Social Media Presence

It's not enough to have a nice blog anymore. Brands want exposure on various social media outlets. I went to an event that didn't even require a blog post, it simply wanted three Instagram posts with branded hashtags. Update your social channels regularly, but remember that each outlet is different. Look at your last five updates to get a feel for what others see when they first browse your profile.


6. Mention Brands

Do you love any brands? Mention them! It's important to begin mentioning & tagging brands that you genuinely enjoy & purchase. Your readers will take you more seriously when they know that you're writing about brands that you love in addition to the ones that are sponsored. For example, I bought some probiotic flax milk & tagged the brand with my comments about the yummy taste. Not only did the brand see & like the update, but someone tweeted back at me saying they would definitely have to try the product. Mentioning & tagging brands is beneficial for everyone.

7. Be Patient

Becoming an influencer doesn't happen overnight. Results don't happen instantaneously. You'd never expect to lose 20 pounds in one day, so don't be disappointed if you're not invited to events right away. Keep at it & remain positive. These things take time.


8. Blog Regularly

Update often. Include quality photos. Continuing with the weight loss analogy, blogging takes consistent effort over time. You won't see immediate results. You'll look back in six months or a year & that's when you'll notice how far you've come. Figure out a blogging schedule that works for you & commit to it. I recommend updating 2 - 3 times per week.

9. Blog With Love

One of the most important things to remember is that you need to blog with love. Blog because you love it, not because you want free stuff. Blog because it's your genuine passion. Don't blog with the sole thought of making money, receiving fame, or getting free products. Life doesn't work that way.

Need more help? I offer (both individual & group) blogger & influencer coaching/consultations. Fill out this Discovery Questionnaire if you're interested in a FREE 15-minute consultation.


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